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Small Business News

Google AdWords Gets New Diagnostic Tools

Google announced a new “status insights” icon in the ads tab in AdWords accounts, which Google says provides visibility into the approval status and potential policy limitations of each ad creative. Google says it’s a way to diagnose your ads faster.

“The new icon will be particularly valuable if you’re advertising products or services that are restricted by our advertising policies to show only in specific countries or with certain keywords,”says Katie Miller of Google’s Inside AdWords crew.

“We’ll tell you if the individual ad is showing for the default keyword and location displayed in the hover,” she adds.

To use the icon, hover over the speech bubble in the Status column. You can re-diagnose an ad with a different target location or keyword by editing the parameters.

Last week, Google announced that it increased campaign limits to 10,000 (including active and paused campaigns) per account.

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